FestiFlow
UX Project including – Concept & Brand Development | App Development
The Project
- Festival-goers may struggle with finding their way around the festival grounds, especially in the crowds and with multiple stages and areas.
- Navigation is crucial for a successful festival experience, but the large crowds and complex layout can make it difficult.
- An interactive map with a user’s current location and the location of stages and areas, along with the ability to plan a schedule by stations, can help users navigate the festival grounds more easily.
- The app provides festival-goers with an interactive map that shows their location, the stages, and their chosen lineup for the day.
Platform
App Development
Tools
Xd | Ps | Ai | Miro
Timline
2021
Problems
Confusion and disorientation
Festival-goers often struggle to navigate through the crowds and locate the
stages and tents
Overwhelming amount of information
Festival-goers are bombarded with information about artists, schedules, workshops, and promotions, making it difficult to decide what to do and when
Insights & Solutions
Provide a clear and easy-to-use navigation system
A visual map with markers for stages and other important locations
Algorithms and machine learning
Personalize the user experience and provide tailored recommendations based on the user’s preferences and interests.
Research Methods
The Survey
The survey was conducted on Google Forms and answered by 65 people and measured in percentages.
Quotes from the survey
“I don’t know how much using the phone would have helped because I want to disconnect
At the same time, I would like to try using it, it is useful to know when the lineups and events are that is interesting to me are happening”
Personas
Persona 1
Alice| 25 | Berlin
Valentina Flower is a digital nomad at the beginning of her journey.
Coming to the festival with 2-3 friends,
They plan the ways to get there, the tickets, and all the things that happen before together.
As soon as she’ll get to the festival, she is gonna spread her wings and usually disappear and get lost in all the rush.
User Scenario 1
- Alice, a music festival enthusiast, downloads the application for spatial orientation at major festivals.
- She launches the app and selects the specific festival she plans to attend.
- The app displays a comprehensive map of the festival grounds, highlighting Alice’s current location, stages, her tent, and workshops.
- Alice curates her festival experience by selecting the stages she wants to visit for the day and adding them to her lineup within the app.
- The app sends timely notifications and reminders about upcoming performances, ensuring Alice doesn’t miss her favorite acts.
- Alice relies on the app’s integrated navigation feature, which provides step-by-step directions to help her easily navigate to different stages.
- As Alice explores the festival, the app dynamically updates her location on the map, granting her a clear understanding of her position within the festival grounds.
- Alice takes advantage of the app’s curated offers section, where she discovers enticing food promotions and interesting workshops that pique her curiosity.
- With the app’s assistance, Alice enjoys a seamless and immersive festival experience, leaving her highly satisfied.
- Impressed by the app’s functionality and usability, Alice enthusiastically recommends it to her friends, ensuring they too can enhance their festival experiences.
Persona 2
Jane | 34 | Tel Aviv
Jane is a busy marketing manager who enjoys attending music festivals in her free time.
She likes to explore new music and activities and spends a lot of time researching the festival lineup and
activities beforehand.
She is organized and likes to plan out her day so she can make the most of her time at the festival. However, she often finds it difficult to navigate the festival grounds and locate the stages and activities she wants to visit.
She is tech-savvy and relies on her smartphone to stay connected and informed. She is looking for a solution that will help her easily navigate the festival and find all the activities she wants to attend.
User Scenario 2
- Jane, accompanied by her friends, attends a music festival and downloads the festival’s spatial orientation app on her phone.
- Jane opens the app and accesses the festival map, gaining a clear visual overview of the festival grounds.
- Jane locates her tent on the map, ensuring she can easily find her way back to it throughout the festival.
- She selects the stages she intends to visit during the day, customizing her festival experience within the app.
- The app generates an optimized route based on Jane’s stage selections, guiding her through the festival grounds efficiently.
- As Jane moves around the festival, the app tracks her location in real-time, providing her with continuous spatial awareness.
- Jane explores the app’s additional features and discovers a section showcasing interesting workshops and promotions available during the festival.
- With the help of the app’s integrated map and live view of the stages, Jane easily navigates to the workshops and promotions she finds appealing.
- The app incorporates a social aspect by reminding Jane to put down her phone and immerse herself in the live performances, fostering a sense of connection and enjoyment.
- To ensure a considerate and enjoyable experience for all attendees, the app detects when a camera is opened on the show floor and delivers a gentle notification reminding Jane to be mindful of her surroundings and avoid obstructing others’ views.
- Thanks to the app’s user-friendly features, Jane effortlessly navigates the festival, captures memorable moments, and fully engages with the performances and activities she desires to experience.
Wireframes
Manual screen drawing
Wireframes
Design
- Map-Based Interface with real-time location updates
- Clear and organized lineup display, arranged by areas
- Showcase interesting offers (workshops, promotions) on the map
- Live view of stages with artist information and navigation directions
- Psychedelic neon design with the option to switch to a delicate design
- Schedule planning by stations for orientation and comfort on the festival grounds
These design decisions aim to create an intuitive, visually appealing, and personalized experience for festival-goers, helping them easily navigate the festival, explore offerings, and enjoy performances to the fullest.
Design System
The Survey
