CHI SURF
UX Project including – Concept & Brand Development
| Web & Desktop App Development | Photography & Film Editing
The Project
- A concept of learning to surf while energetically connecting to the treatment of both the mental and physical aspects.
- The project focuses on the subject of surfing practice as a means of treatment in a diverse process of conscious movement practices in the conditions of the sea and surfing waves, accompanied by a qualified practitioner who leads the dealing with and inclusion of diverse issues in life, when these are accepted in sea therapy.
- A promotional website for selling the idea and an explanation of the method.
- A user interfaces for existing patients as a daily accompanying desktop application that teaches and helps to practice the way of the yogi’s life and to strengthen the peace of mind of the users.
Platform
Website & Desktop App
Tools
Xd | Ps | Ai | Id | Pr | Ae | Wp
Timline
2021-2022
Problems
Exercises are conducted weekly at sea
the patient will not be able
to get to the practice
Sea conditions do not allow practice
Personal accompaniment to the patient
Preservation and care of the patient on a daily basis
Escorting and empowering the patient out of the water
Insights & Solutions
Personal questionnaire here and now
Adjusting home practices to maintain the sequence of the patient’s practices
Cultivating the Qi way also from home
Patient monitoring and care
A daily companion application that teaches and helps to practice the way of life of the yogi and to strengthen the peace of mind of the users
Research Methods
To begin with, I conducted extensive research on surfing therapy, including its benefits and the target audience.
I found that the target audience is individuals interested in alternative therapy forms, such as yoga and meditation, and those passionate about surfing.
Also, I found that individuals interested in surfing therapy usually seek a way to improve their mental and physical
well-being.
The Survey
The survey was conducted on Google Forms and answered by 50 people and measured in percentages.
Personas
Persona 1
Gal | 26 | TelAviv
Gal surfs as a hobby and she’s very connected to the spiritual world.
She knows all kinds of ancient treatment methods and she’s very interested in the connection between the sea and the soul.
Gal practices yoga on an almost daily basis and the exposure to the combination between yoga and surfing is crazy for her.
Persona 2
Ben | 34 | EmekHefer
During his military service, Ben encountered events that caused him a mental problem.
Ben encounters in his daily life several mental factors which he is interested in treating through a certain type of accompanying therapy.
Depression, anxiety, post-trauma.
Ben was exposed during trips around the world to the ancient spiritual world from the East to the West.
Ben learned that by practicing yoga and meditation his mind is calm and his heart is filled.
Looking for practice / continuous and regular treatment and continuity of empowerment practice.
User Scenario 1
- Gal engages in a structured series of chi exercises, guided by a dedicated instructor, to enhance her surfing skills.
- Despite stormy weather interrupting her regular water-based practice in the third week, Gal remains committed to her
weekly routine. - Gal seamlessly transitions to the desktop application, accessed through a secure user login.
- Within the app, Gal continues her practice at home, aided by synchronized progress and a brief questionnaire about her physical and mental well-being.
- The app intelligently directs Gal to the designated “Home Practices” section, featuring relevant chapters aligned with her skill level.
- Gal follows the expert-guided home practice videos, experiencing an immersive workout session.
- Each practice concludes with a carefully chosen quote, sourced from the Buddha, elevating Gal’s spiritual motivation.
User Scenario 2
- Samantha, a busy working professional, hears about surf therapy and its benefits for mental and physical
well-being. - She visits the promotional website, which uses videos, infographics, and testimonials to clearly explain the concept of
surf therapy. - Feeling confident in the potential of surf therapy, Samantha downloads the desktop application designed to teach and support users in practicing the way of the yogi’s life.
- Samantha signs up for the existing patient section of the application and completes a questionnaire about her surfing experience, fitness level, and mental health concerns.
- Based on Samantha’s responses, the application generates a personalized program that includes surfing exercises, conscious movement practices, meditation, and breathing exercises.
- The program incorporates gamification elements like progress tracking, rewards, and challenges to keep Samantha motivated and engaged.
- Samantha commits to practicing the surf therapy program daily, which includes surfing exercises, conscious movement practices, and meditation.
- Initially finding it challenging, Samantha discovers the joy of being in the ocean and connecting with her
body and breath. - She appreciates the progress tracking and rewards the application offers, which boosts her sense of accomplishment
and motivation. - After a few weeks of regular practice, Samantha experienced significant improvements in her mental and physical well-being, including reduced stress and anxiety, increased focus and energy, and a greater
mind-body connection. - Samantha enjoys participating in the program’s community, where she can share her progress and experiences with other participants through the desktop application.
- Motivated by her positive outcomes, Samantha continues practicing surf therapy regularly and enthusiastically recommends it to her friends and colleagues who face similar challenges with stress and anxiety.
Chi Surf Website
- An image site for Chi Surf accompanied by photographs and doodle lines.
- Quick access to the personal profile that patients receive.
- Content explaining what is Chi.
- What tools will the patients receive.
- Content explaining how to practice chi in surfing.
- An explanation of the application and the personal accompaniment of Chi Surf.
- Chi Surf’s articles and inspirations
for empowerment.
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Design
- Based on the research, I designed a promotional website that would appeal to the target audience.
- The website is designed to be simple, user-friendly, and visually appealing.
- It includes information about the benefits of surfing therapy, the practitioner who leads the therapy sessions, and the process involved in the therapy.
- The website also includes a section for booking sessions and purchasing the accompanying desktop application.
- For the desktop application, we designed a user interface that is intuitive and easy
to use. - The application includes daily exercises that help patients practice the way of the yogi’s life and strengthen their peace of mind.
- The exercises are designed to be interactive, engaging, and easy to follow, with visual aids and clear instructions.
- The application also includes a section for tracking progress, setting goals, and connecting with the practitioner.
Login and Registration
Quick login and registration for Chi Surf customers
Without a username and password, the possibility of quick entry by sending an SMS or quick connection through social networks.
The screen changes with a pleasant animation by pressing the register/login button.
Flow 1 - Questionnaire feature for the user to adjust home practice.
- A personal and short questionnaire about how the user feels in the here and now, before the home practice page, an option opens for the user to upload an emotional story before the home practice.
- After weighing the data leads to 3 home practices that are recorded on video that the user can practice.
- After performing the practice, the user is transferred to a summary of home practices and can upload an emotional story after the home practice.
Flow 2 - Digital exercise diary
- Registration for private and group practices.
- Registered practice in a digital diary by date and time.
- Who has registered for practice so far?
- Invite members of the community to join the practice.
Flow 3 - The development of the QI
- Story feature – Remembering our emotional stories and learning from them.
- Data informs about the client’s progress and lessons learned – The progress in water, in life, and the parallel from the sea to life.
- Practicing the mantra of the week feature – Strengthening the chi in everyday life, continue to practice with the Weekly Challenge.
Design System
Extra Fun
Chi Surf Video
Chi Surf's brand book
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